ART DIRECTOR
@antoniaweinrich
weinrich.antonia@gmail.com
I am an art director focused on image direction at the intersection of conceptual thinking, visual storytelling, and creative realisation, shaping culturally driven narratives.
In my work, I fuse contrasting life realities.
Growing up between Amsterdam, Munich, and Los Angeles, I experienced multi-faceted ways of living. Looking for my individual expression, I turned to fashion and editorials. Today, my practice is rooted in a conceptual approach to image-making. I am specialised in art direction, from image direction to styling.
In my work, I draw inspiration from the arts, design, and culture, and use them to play with aesthetic codes in fashion to create new visual worlds.
Education
Institut Français de la Mode, MA Fashion Image
since 09/2024
Amsterdam Fashion Institute, BA Fashion Management, Cum Laude
2018-2022
Photo AD for the Lady Dior Bag with Christophe Renard
2024/25
Ami Magazine with Fabrice Paineau, briefed by Alexandre Mattiussi
2024/25
Exhibition concept for Fondation
Azzedine Alaïa with Olivier Saillard
2024/25
Show Scenographyfor Hugo Boss for Villa Eugénie with Etienne Russo
2024/25
Video AD for Victorien for Universal Music with Antoine Asseraf
2024/25
Window Design for Hermès with Antoine Platteau
2024/25
Freelance Styling and Art Direction Assistant
for Zoo Magazine, Maria Bodil x Ulla Models
2022-2024
Creative Marketeer, Workingmenblues
Concept creation for content, and Première Vision
2023-2024
Art Direction Assistant, Ferdi Sibbel Studio
for clients such as Audemars Piguet, and editorial for Vogue NL
with Blommers & Schumm, AD assistant for Ninamounah PFW
2021-2023
Co-founder Medjool Vintage
Sourcing luxury vintage pieces, Strategy, Visual Communication
2021-2023